Wednesday, May 29, 2019

RC Cola and Nancy Sinatra

Yesterday I wrote about how Royal Crown Cola, also known as "RC Cola," used movie stars in their advertising in the Forties. While Royal Crown Cola used more celebrities in their ads in the Forties than any other decade, they would continue to use celebrities in advertising in both the Fifties and the Sixties. Among those celebrities was Nancy Sinatra.

RC Cola sponsored Nancy Sinatra's television special Movin' with Nancy, which aired on December 11 1967. Miss Sinatra appeared in two out of the five RC Cola commercials that aired during the special. What is more, she was not the only celebrity to appear in RC Cola commercials during the special. Art Linkletter, who had been associated with RC Cola for several years, introduced the first spot featuring Miss Sinatra. Robie Porter appeared in a commercial shot in Spain, while Dino, Desi & Billy appeared in one shot at the Hollywood Bowl.

Below are the two commercials featuring Nancy Sinatra.


1 comment:

Jon said...

I have the full "Movin' with Nancy" show on tape somewhere, including all the RC commercials. My favorite was the one that included Dino Desi & Billy. I thought it had the best version of the great RC tune.