Being born only a little under a year before The Beatles arrived in America, I really have no idea when I heard my first Beatles song. I may well have been in the crib when it occurred. Then again, it could well have been on The Beatles cartoon which aired from September 25, 1965 to September 7, 1969 on the American Broadcasting Company (ABC). Today The Beatles is largely forgotten except for those younger Baby Boomers and older Gen Xers who were growing up when it aired, but for awhile it was among the highest rated cartoons on Saturday morning.
The origins of The Beatles cartoon can be traced back to King Features Syndicate and its head of motion picture and television development at the time, Al Brodax. Among Brodax's first accomplishments at King Features Syndicate was the production of 220 new animated shorts featuring Popeye. Brodax managed to produce these shorts inexpensively and in a short period of time simply by giving much of the work to animation studios overseas. Broadax would also be responsible for the Beetle Bailey, Krazy Kat, and Snuffy Smith cartoons that King Features Syndicate produced in the early Sixties. When Beatlemania swept American shores in 1964, a Saturday morning cartoon based around The Beatles seemed like a surefire hit to King Features. Brodax got the rights to do a Beatles cartoon and then set about getting financing from toy giant A. C. Gilbert Company with little more than a rough outline of the show and some preliminary artwork. It was A. C. Gilbert Company that sold ABC on the idea of a Beatles animated series.
With the series sold to ABC, Brodax had only six months to actually produce the show. Fortunately, having produced 220 Popeye cartoons in only a brief amount of time, Brodax already had the experience necessary to get the cartoon out in time. He hired Englishman Peter Sander to design the characters of The Beatles. Like the Popeye cartoons before them, the animation for The Beatles would be handled overseas. TVC (Television Cartoons) of London (who later produced the classic Yellow Submarine) and Astransa Park of Australia were largely responsible for much of the work, although animation for the series was also done in Canada and Holland. The format of the series was rather simple. Each show would feature two episodes of anywhere from four to six minutes in length, each one based on a Beatles song (which would be featured in the climax of the episode). The episodes generally featured The Beatles either trying to get away from their fans or caught in such unusual situations as facing monsters or spies. In between the episodes would be sing-a-long segments featuring various Beatles songs.
For the voices of The Beatles Brodax hired only two men: American voice actor Paul Frees (who had provided the voice of Boris Badenov for The Bullwinkle Show, among many other voices for various animated characters) to voice John and George and Englishman Lance Percival (perhaps then best known for his work on That Was the Week That Was) to voice Paul and Ringo. Brodax also made the controversial decision of not letting the actors mimic the Beatles' actual voices. Brodax thought that American children would not understand anything approaching The Beatles' natural, Liverpuddlian accents and thus Frees and Percival gave The Beatles of the animated series accents that Americans think of as stereotypically English. Of the characters, only Ringo sounded even faintly Liverpuddlian (and even his voice on the cartoon was far from that of the typical Scouse). The worst was perhaps the voice given John Lennon, who sounded more like Inspector Fenwick from Dudley Do-Right (no coincidence, as Frees had also voiced that character) than anyone else. It would be Brodax's unfortunate choice regarding the voices of The Beatles that would keep the cartoon off the airwaves in the United Kingdom for many, many years. Hearing the voices, no less than The Beatles' manager Brian Epstein banned the cartoon from British airwaves, fearing that most Brits would be offended by them. The cartoon would not air in the United Kingdom until years and years after it was first broadcast in the United States.
Regardless, The Beatles was a runaway hit when it debuted Saturday morning, September 25, 1965 on ABC. It received among the highest ratings of any Saturday morning cartoon up until that time, a phenomenal 52 percent of viewers. Naturally, The Beatles was renewed for a second season, with six brand new episodes featuring such songs as "Nowhere Man" and "Paperback Writer." Unfortunately, the series did not receive the phenomenal ratings it had in its first season. Much of this was due to the success of the TV show Batman in primetime. Not only had that series became an outright fad, but it spurred a cycle towards superheroes on Saturday morning. Facing such stiff competition as Space Ghost on CBS, The Beatles cartoon found it more difficult to compete. Another reason for the series' decline may have been that many of The Beatles' fans were simply growing up and simply felt too mature to be watching Saturday morning cartoons. At any rate, The Beatles was renewed for one final season, although it would be spent on Sunday mornings. The third season would see five new episodes featuring such songs as "Strawberry Fields Forever" and "Tomorrow Never Knows." It would also see the series take a turn towards psychedelia. In fact, a few of the episodes actually foreshadow the work that would be done on Yellow Submarine, albeit on a smaller and cheaper scale.
While The Beatles cartoon was well received by youngsters in the United States, it was not particularly well received by The Beatles themselves. John Lennon himself complained that it made them look like "the bloody Flintstones." None of The Beatles were particularly happy with the voices given them on the cartoon. It was because of their unhappiness with the television cartoon that The Beatles would ultimately have little to do with the classic Yellow Submarine. Eventually some of The Beatles would reverse their opinions of the series. Talking to writer Roy Carr, Lennon would later say he got a blast out of watching reruns of the series. In 1999 Harrison would admit that he found the show's episodes "so bad or silly they were good..."
Regardless of The Beatles' initial feelings about the cartoon themselves, it would have a lasting impact. Indeed, it may well have been the first television cartoon to have been based on real people. It was also the first animated series to be based on a rock group. Its influence on Saturday morning cartoons would be seen well into the Seventies. Such cartoons as Archie, The Brady Kids, and even Scooby-Doo, Where Are You would incorporate popular music years after The Beatles left the air. In the Seventies even pop groups such as The Jackson Five and The Osmonds would have their own short lived, animated cartoons. It must also be pointed out The Beatles is one of the earliest examples of rock video, predating even The Monkees.
A more important legacy of The Beatles cartoon may be the classic movie Yellow Submarine. Al Brodax, who produced The Beatles animated series, initially came up with the idea of producing an animated feature based on The Beatles' songs, suggesting to Brian Epstein that this could satisfy The Beatles' agreement with United Artists to do a third film (after A Hard Days Night and Help!). With the rights to do the film secured, Brodax then hired TVC to produce the feature itself. Indeed, the film was directed by the late, great George Dunning of TVC and Jack Stokes of TVC served as its animation director. While Yellow Submarine would ultimately look very different from the Saturday morning cartoon, it was in many respects an outgrowth of that cartoon produced by many of the same people and two of the same companies (King Features Syndicate and TVC).
Of course, the most lasting impact that The Beatles would have would be the creation of new Beatles fans. There can be little doubt that for many this TV series was their first introduction to the band. Indeed, I rather suspect that my first real exposure to the music of The Beatles may have been through this cartoon. At any rate, I have fond memories of watching, both in its original run on ABC and in reruns on KPLR.
While there can be no doubt that The Beatles cartoon had a lasting impact, the question of whether it was actually good or not is a different matter. Since it left ABC in 1969, I have had a few opportunities to see the show. KPLR re-ran the cartoon from the Seventies well into the Eighties. In 1986 and 1987 MTV reran the series. More recently I was able to watch some of the series' episodes and its third season opening (featuring "And Your Bird Can Sing") on YouTube. Having seen the show again, I can honestly say that as Saturday morning cartoons go, it was actually pretty good. The animation does leave something to be desired (let's face it, we are not talking a feature film here), but, comparatively speaking, it is actually quite good for a Saturday morning cartoon of its time (let it not be said that the folks at TVC did not have a talent for making do with a little of nothing). As to the episodes themselves, they are both funny and imaginative. As to the musical sequences, they vary in quality, but many are very well done. Seen today, forty one years after its debut, The Beatles seems both fresh and innovative.
That having been said, my one caveat with the series are the voices of The Beatles themselves. As a Beatles fan I have heard The Beatles many times over the years and the voices of the cartoon characters sound nothing like them. In fact, I find the "Inspector Fenwick" voice foisted on Lennon particularly annoying. I have to say that I think Brodax made a big mistake in insisting that the characters of The Beatles did not mimic the real life voices of The Beatles. Beyond the fact that even at that time any Beatle fan would realise the cartoon characters sounded nothing like the originals, there is the simple fact that I think even in 1965 the average American had no problem understanding the way The Beatles spoke. Both A Hard Days Night and Help! featured The Beatles with their accents intact and both were hugely successful. On Yellow Submarine (apparently against Brodax's wishes in the beginning) the decision was made that the actors would mimic The Beatles' voices--they were so successful that to this day many do not realise that The Beatles did not provide their own voices in the film. Yet, Yellow Submarine was initially more successful in America than it was in Britain! I then think that the characters of The Beatles on the cartoon could have easily spoken with Liverpuddlian accents without affecting American children's understanding of what they were saying or the cartoon's success. In fact, I think Brodax's decision may have impeded the cartoon's success over all. Let's face it, would Brian Epstein have banned the cartoon in the United Kingdom if the characters had sounded more like the actual Beatles?
Since it left ABC in 1969 very little has been seen of The Beatles in the United States. Only a few TV stations in America would rerun the cartoon, among them KPLR in ST. Louis and WSNS in Chicago. And as stated earlier, MTV reran The Beatles in 1986 and 1987. In the Nineties Apple Corps Ltd. bought the rights to the cartoon. Since then very little has been seen of them, save for the few that have surfaced on YouTube and a few bootleg DVDs. Given its significance in the history of American animation and the history of The Beatles (at least here in America), I am personally hoping that Apple Corps Ltd. will one day release the series on DVD. Of course, if they do, I also hope they redub the voices with something more appropriately Liverpuddlian....
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