Since the Sixties people have been accustomed to think of there being only two monolithic comic book companies: DC and Marvel. During the Golden Age of Comics (roughly 1938 to 1949), however, this was not the case. There were several prominent comic book publishers during those early years. The forerunner of DC Comics, National Comics, was the giant even then, owning as they did both Superman and Batman. Their sister company, All-American, may well have been the second biggest, owning as they did The Flash, Green Lantern, Wonder Woman, and the Justice Society of America. I am not sure who the number three comic book publisher was. It could have been Fawcett Publications, whose Captain Marvel even outsold the Man of Steel at times. That having been said, it is also possible that it could well have been a long defunct publisher known as the Quality Comics Group.
If the name "Quality Comics" doesn't sound familiar, then perhaps some of the characters it published will. Quality Comics was the home of such big names as Blackhawk, Plastic Man, Doll Man, and reprints of The Spirit. All four characters were so popular that they outlasted the Golden Age. Indeed, Plastic Man would barely survive into the Silver Age. The last issue of Plastic Man was cover dated November 1956, one month after the Barry Allen version of The Flash had debuted in Showcase #4, October 1956. Blackhawk would survive into the Silver Age, National Periodical Publications (AKA DC Comics) continuing to publish it until November 1968.
Quality Comics was founded by printer Everett "Busy" Arnold in 1937. Arnold had received his nickname "Busy" as a boy because he talked so much in class that his teachers were always calling him a "busybody." Receiving a degree in economics from Brown University in 1921, Arnold entered the printing business when he became a sales representative for printing press manufacturer Goss Printing Company. He would sell presses to both Eastern Color Printing (who would later publish Famous Funnies #1, May 1934--the first American comic book) and the McClure Syndicate. It was in the Twenties that Arnold learned about colour printing.
Around 1930 Arnold would become the vice president of Greater Buffalo Press after its president Walter Koessler invested in a colour press so as to print Sunday newspaper comics sections. It would be in 1936 that Arnold would have his first brush with the comic book industry. That year he helped John Mahon and Bill Cook, both of whom had worked for National Allied Publications (the ancestor of DC Comics), set up Comics Magazine Inc. Their first comic book, The Comics Magazine, published in May 1936, included both reprints and original features such as Dr. Mystic (the work of Jerry Schuster and Joe Siegel, creators of Superman--Dr. Mystic was essentially the same character as Dr. Occult at DC). The Comics Magazine was renamed The Funny Pages in September of that year. In its November 1936 issue it would featured the first appearance of The Clock, the first masked comic book character.
By 1937 Busy Arnold realised that comic books were a medium which could soon be making a good deal of money. To this end he founded Comic Favorites, Inc in conjunction with the newspaper syndicates the McNaught Syndicate, the Frank J. Markey Syndicate and the Register and Tribune Syndicate in October 1937. That month the company published their first comic book, a collection of reprinted newspaper strips called Feature Funnies. Initially, Harry "A" Chelser would provide the magazine with original material, although eventually Arnold would turn to the famous Eisner-Iger shop for his original material.
Nineteen thirty nine would be a historic year for Arnold's company. Busy Arnold and the Cowles Brothers (who owned the Register and Tribune Syndicate) bought out the shares of both the McNaught and Markey syndicates in Comic Favorites, Inc. Renamed Comic Magazines, Inc., the company would go through a few other changes as well. Feature Funnies was renamed Feature Comics with its twenty first issue, June 1939. It was two months later that the company published Smash Comics #1, August 1939, its first magazine with all new material. In December 1939 the company would also have one of its first big hits, a character who may have also been the company's first superhero. Debuting in Feature Comics #27, December 1939, Doll Man was the creation of Will Eisner, although the character would be most closely associated with artist Reed Crandall. Doll Man was the first hero with the ability to shrink in size, although he kept the strength of a full grown man even at his doll size. Doll Man proved to be very popular, getting his own title, the first issue cover dated autumn 1941. He was published until 1953.
It was in February of 1940 that Comic Magazines Inc. moved from New York City to the Gurley Building in Stamford, Connecticut. It was perhaps because of the move to that city that the company and Arnold's other companies and imprints (such as E.M. Arnold Publications) would become known collectively as "the Quality Comics Group," the Connecticut Historical Society theorising that he perhaps drew the name from Stamford's nickname of the "Quality City." The "Quality Comics Group" imprint would first appear on Crack Comics #5, September 1940. The year would also see the debut of some of Quality's most popular superheroes: Uncle Sam (created by Will Eisner and debuting in National Comics #1, July 1940), The Ray (created by Lou Fine, debuting in Smash Comics #14, September 1940), and Quicksilver (created by Jack Cole and Chuck Mazoujian, first appearing in National Comics #5, November 1940).
By the end of 1940 Quality Comics was established as one of the most successful comic book companies in the industry, with popular characters such as Doll Man and Uncle Sam to its name. Much of the company's success was no doubt due to Everett M. Arnold himself. Busy Arnold could be a bit of a curmudgeon with his artists, alternating between flattering his artists and delivering them stinging criticisms. At the same time, however, Arnold was widely considered the fairest publisher in the industry at the time. He was well known for frequently giving his artists bonuses when he felt that they had done particularly good work. For all his strengths and weaknesses, Arnold attracted the best artists to Quality Comics and most of them worked for him for years. Eisner himself worked with Arnold from 1939 to 1950. Jack Cole worked for him from 1940 to 1953.
Already owning such popular characters as Doll Man and Uncle Sam, the addition of Blackhawk, Plastic Man, and The Spirit only added to the company's success. Quality would add one more successful character to its roster before the end of World War II. Kid Eternity debuted in Hit Comics #25, December 1942, a book which, despite its title, was in much need of a hit. Created by Otto Binder and Sheldon Moldoff, Kid Eternity proved to be the hit the title needed. He was an unnamed kid who died when Germans sunk the ship he was on. About to enter the afterlife, the Gatekeeper decided that he must have died by mistake and so Mr. Keeper, the entity who had made the clerical error, was charged with the responsibility for the kid. It was Mr. Keeper who gave him a unique superpower. Using the word "Eternity" he could summon any historical or mythological figure to come to his aid. Kid Eternity proved popular. He starred in Hit Comics until it ended its run with #60, September 1949. He received his own magazine in Spring 1946. It lasted until November 1949. He has been revived by DC Comics from time to time since then.
Like many comic book companies at the time, Quality Comics would also take to publishing Westerns. Crack Comics became Crack Western with #63, November 1949. Quality Comics would take an even bigger leap into the burgeoning romance genre. Starting in 1949, they published such titles as Campus Loves and Flaming Love. In all, the Quality Comics Group would publish over 15 different romance titles before it closed its doors. Its most successful romance title would be Heart Throbs first published in August 1949. The final issue published by Quality was #46, December 1956, making it one of the last titles published by the company. DC published it thereafter, until #146, October 1972. It was then retitled Love Stories and lasted until #152, November 1973. This makes it one of Quality's longest running titles (alongside Blackhawk) when its DC run is counted as well--over 24 years.
In 1950 Busy Arnold would buy out the Cowles Brothers shares in Quality, making him the sole owner. Sadly, for Arnold there were dark days ahead for comic books. The late Forties saw the beginning of the outcry over violence in comic books. Such protests would only become more pronounced as the Fifties progressed. The loudest voice in this anti-comic book hysteria was Dr. Frederic Wertham, a liberally leaning psychiatrist who was convinced sex and violence in comic books caused delinquency in children. Quality was much more responsible than many other comic book companies of the time. In fact, Dr. Wertham's notorious book Seduction of the Innocent, only refers to one Quality title. Even DC Comics, whose magazines of the time are generally considered the tamest outside of Archie Comics, were mentioned more!
Regardless, in the end the anti-comic book hysteria would hurt the sales of all comic book titles, particularly from 1954 to 1956. And in many respects Quality Comics was not the powerhouse it had been in the Golden Age of comic books. Their greatest strength was always their superhero line. When the superhero craze began to fade away after 1945, Quality would lose what were once some of their most popular characters. It was a perhaps a sign of the times that in 1950 Quality Comics published 153 titles, but by 1951 they were down to publishing only 84 titles (the bulk of cancelled titles were from their romance line). Even the two juggernauts the company published, Blackhawk and Plastic Man did not sell as they once did. Blackhawk had started out as tied to World War II. When the Blackhawk Squadron no longer had Nazis to fight, the series lost something of its former glory. Jack Cole had left Plastic Man in 1950. While such talents as Alex Kotzky and John Spranger took over in his stead, no one could truly replace Jack Cole on Plastic Man. The title suffered in comparison to what it had once been with Cole on the book, and this was reflected in its sales.
Other matters would make it even more difficult for comic book companies to survive in 1956. The American News Company was the largest and oldest magazine distributor in the United States. With the exception of National Periodical Publications (AKA DC Comics), which was distributed by Independent News (owned by DC itself), the vast majority of comic book publishers were carried by the American News Company. It was in 1956 that the Department of Justice found the American News Company guilty of restraint of trade. As a result, it had to divest itself of every newsstand it owned. The effect on the comic book companies was devastating. Dell Comics simply went out of business. What would become Marvel Comics nearly did; they had to cut back on the number of titles they published and go to DC Comics and Independent News for distribution. I have never read if Quality Comics was among the companies affected by the collapse of the American News Company, but it would not surprise me in the least.
With sales in decline, Everett M. "Busy" Arnold decided to leave the comic book industry. He sold Quality Comics--lock, stock, and barrel--to National Periodical Publications (DC Comics). Quality Comics published its last magazines in December 1956, surviving only two months into the Silver Age. DC Comics continued to publish Blackhawk, G.I. Combat, and Heart Throbs for years. They would revive Plastic Man in 1966 and yet more times over the years. In the Seventies they would bring back many of the other Quality Comics characters, from Kid Eternity to Doll Man. But sadly, Quality Comics was gone after 19 years of existence.
As to Busy Arnold, having sold Quality Comics, he founded Arnold Magazines Inc. and entered the Men's Adventure field. He published such titles as Homicide Detective Story Magazine and Crime and Justice Detective Story Magazine. Arnold's magazine, Classic Photography, would be deemed obscene by the U.S. Postal Service in 1957, innocuous as it would seem now.
Of course, the question remains, how different would comic book history be if Busy Arnold had not closed the Quality Comics Group in 1956? It is possible that Arnold could have sought another solution other than selling his titles and characters to National Periodical Publications. What would become Marvel survived by cutting back on titles and going to Independent News for distribution. The American Comics Group, the small company known for Herbie and Adventures into the Unknown, cut back on their titles after 1956 and editor Richard Hughes wrote nearly every story from that time forward. Charlton, a small publisher also based out of Connecticut, survived because they kept their operating costs exceedingly low (it was notorious as the company which paid its artists the lowest rates in the industry). It is then conceivable that Quality Comics could have survived.
Even though the Quality Comics Group did not survive the year 1956, it would be Quality Comics that would be Busy Arnold's greatest legacy. The Spirit is one of the most famous characters to emerge from the Golden Age of comics, and has been published on and off ever since. Both Blackhawk and Plastic Man survived the Golden Age and are still relatively well known characters. G. I. Combat became one of the longest running war titles in the history of comics, although it spent the vast majority of its years at DC. Although few today would recognise its name, Quality Comics was a giant in the comic book field in the Golden Age, and its influence continues to be felt even today.