As big as The Andy Griffith Show was, its success was dwarfed by The Beverly Hillbillies. It became the fasting rising show in the ratings ever, becoming the #1 show in the yearly Nielsen ratings in its very first season. In its second season, in the weeks following the assassination of President John F. Kennedy, ratings for The Beverly Hillbillies grew to such proportions that eight of its episodes still number among the most watched programmes of all time and one episode ("The Giant Jack Rabbit") remains the most watched half hour episode of any television show ever.
Such success did not go ignored, so that CBS asked the creator and producer of The Beverly Hillbillies Paul Henning to create another show, which they would purchase without even having to see a pilot. That show would be Petticoat Junction. The idea for Petticoat Junction came from stories Paul Henning's wife Ruth had told him about the Burris Hotel owned by her grandparents, located near the railroad station in Eldon, Missouri that she would visit when she was a child.
At the same time that it occurred to Paul Henning that he could base the show on the hotel that Mrs. Henning's grandparents had owned, he also knew he wanted to create a vehicle for Bea Benaderet. Paul Henning had worked with Miss Benaderet all the way back to their days in radio. She had played the Burns' neighbour Blanche Morton on both the radio version and the television version of The George Burns and Gracie Allen Show. In addition to her long running role on The George Burns and Gracie Allen Show, Bea Benaderet had a long resume of several other roles. On both radio and on television she played switchboard operator Gertrude on The Jack Benny Programme. She also did a large amount of voice work in animated cartoons. She did a number of voices for Warner Brothers cartoons, most notably Granny in the "Sylvester and Tweety" shorts. On television she was the voice of Betty Rubble on The Flintstones. In addition to The Burns and Allen Show, Bea Benaderet had also worked with Paul Henning on The Beverly Hillbillies on which she played Cousin Pearl. Mr. Henning admired Miss Benaderet, but noted that she had spent her long career playing second bananas in sitcoms. He thought it was time she had her own show.
Located near the Shady Rest and also along the railroad was the general store run by Sam Drucker (played by Frank Cady). The steam locomotive that ran along the railroad, the Hooterville Cannonball, was run by its engineer Charley Pratt (Smiley Burnette) and conductor, Floyd Smoot (Rufe Davis), who almost never worried about keeping it on time. It was not unusual for the Hooterville Cannonball to make unscheduled stops to pick up passengers along the way. Kate's daughters would often go swimming in the Cannonball's water tower, draping their petticoats over its sides (hence the name of the show, "Petticoat Junction").
While the casts of Paul Henning's other shows (The Beverly Hillbillies and Green Acres) were relatively stable, Petticoat Junction underwent a number of cast changes throughout its run. In fact, it actually underwent a cast change before it even began shooting. It was originally announced that Sharon Tate would play the role of Billie Jo and promotional photos with her in the role were even shot. The part would be recast before Miss Tate even stepped in front of a film camera, however, after head of Filmways Martin Ransohoff met her and decided she was destined for greater things than a television sitcom. The role of Billie Jo then went to Jeannine Riley, who stayed with the role for two seasons before she decided she wanted to move on with her career. Gunilla Hutton (who would go on to appear on Hee Haw for years) then played Billie Jo for a single season. Finally, Meredith McRae was cast in the role of Billie Jo. She remained with the show until the end of its run. The role of brunette sister Bobbie Jo would also be played by multiple actresses. Pat Woodell played Bobbie Jo for the show's first two seasons before she decided she wanted to pursue her singing career. For the rest of the show's run Bobbie Jo was played by Lori Saunders.
Sadly, Petticoat Junction would have more cast changes than the actresses playing Kate's daughters. In 1967 Smiley Burnette, who played engineer Charley Pratt, died of leukaemia. Afterwards Floyd (played by Rufe Davis) acted as both conductor and engineer for the Cannonball until 1968 when he was replaced by Byron Foulger who played the Cannonball's new engineer Wendell Gibbs (Mr. Foulger had previously played the recurring role of Mr. Guerney on the show in 1965). Byron Foulger eventually became too ill to continue with the show, at which point Rufe Davis returned as Floyd Smoot for two episodes in the show's final season. Byron Foulger died on 4 April 1970, the day the last original episode of Petticoat Junction aired.
Out of all of its cast changes the show's biggest loss would be that of its star, Bea Benaderet. It was in 1967 that Miss Benaderet was diagnosed with lung cancer. She left the show for a time, with Rosemary DeCamp filling the maternal role of "Aunt Helen" in seven episodes. Bea Benaderet returned to Petticoat Junction for a brief period before her declining health forced her to leave the show permanently. She died on 13 October 1968 at the age of 62. After Miss Benaderet's death June Lockhart joined the show in the role of Dr. Janet Craig, a physician who decided to set up her practice in Hooterville and lived at the Shady Rest. Miss Lockhart remained with the show until the end of its run.
A major addition to the cast was Mike Minor as pilot Steve Elliot. Steve was a crop duster who crashed near the Shady Rest. Initially a love interest for Billie Jo, he later shifted his attention to Betty Jo. The two later married and hand a daughter, Kathy Jo.
Petticoat Junction was set in the same reality as The Beverly Hillbillies and Green Acres (which would debut in the 1965-1966 season). In fact, the first reference to "Hooterville" actually occurred on The Beverly Hillbillies, in the sixth episode of the show, "Trick or Treat". Not only did characters from Petticoat Junction frequently appear on Green Acres and vice versa (in fact, Frank Cady as Sam Drucker was a regular on both shows), but in the 1968-1969 there would be crossovers with The Beverly Hillbillies in episodes of that show in which the Clampetts went to Hooterville. Afterwards Frank Cady would make a few guest appearances as Sam Drucker on The Beverly Hillbillies. There would be one last crossover episode between the shows, ""The Clampett-Hewes Empire", that aired in the 1970-1971 season.
While Petticoat Junction was set in the same reality as The Beverly Hillbillies, it was in many ways a very different show. While The Beverly Hillbillies operated as an absurdist farce, Petticoat Junction was a more traditional situation comedy. While its humour tended to be extremely broad in its early seasons, episodes of the show tended to centre on the personal crises of characters in much the same way that more traditional sitcoms did. Although Petticoat Junction never entirely lost its broad humour, following the marriage of Betty Jo and Steve it became much more of a domestic comedy, with many episodes centring on the couple.
Petticoat Junction proved to be a hit in its first season, ranking #3 in the Neilsens for the year. The show would never see this level of success again, although it remained in the top twenty shows for the next two seasons in the yearly ratings and in the top twenty five for its fourth season. Unfortunately, events would come together that would ultimately spell the show's end. A move from Tuesday night (where it had been since its debut) to Saturday night in its fifth season, as well as Bea Benaderet's illness and subsequent death would take its toll on the series. In its fifth season Petticoat Junction dropped to #30 in the yearly ratings. In its sixth season Petticoat Junction dropped to #35 in the yearly ratings. With the show apparently in decline, CBS considered cancelling Petticoat Junction towards the end of the 1968-1969 season. Ultimately the network decided to renew the show for one more season so that they would have five years worth of colour episodes available for syndication (the first two seasons had been in black and white). While Petticoat Junction's ratings improved slightly in its seventh season (it rose to #34 in the yearly ratings), CBS cancelled the show at the end of the 1969-1970.
Here it should be pointed out that while Petticoat Junction is often listed among the shows cancelled in the Rural Purge, this was not actually the case. CBS had considered cancelling the show in the 1968-1969 season, perhaps in the belief that it would never recover from the death of its star Bea Benaderet. It was renewed only to give the network more colour episodes of the show for syndication. And while it improved slightly in the ratings, that improvement was probably not enough for CBS to be convinced that the show would ever fully recover.
Petticoat Junction was not the first rural show to debut in the 1963-1964 season. That honour would go to The Farmer's Daughter, which debuted four days earlier than Petticoat Junction, on 20 September 1963 on ABC. The Farmer's Daughter was based on RKO's 1947 film of the same name starring Loretta Young. The series was produced by Peter Kortner, a veteran of both Studio One and Playhouse 90, for Screen Gems.
While The Farmer's Daughter was not a smash hit in its first season, it did receive respectable ratings. The show also picked up a few Emmy nominations in its first season, being nominated for Outstanding Continued Performance by an Actress in a Series (Lead), Outstanding Directorial Achievement in Comedy, and Outstanding Writing Achievement in Comedy or Variety. Inger Stevens won a Golden Globe for Best TV Star - Female.
Despite remaining reasonably popular in its second season, The Farmer's Daughter saw its format change in its third season. In the last episode of the second season Katy and Congressman Morely became engaged. They were married during the third season in the 1 November 1965 episode. Unfortunately ratings for the show slipped in its third season. Part of it may have been the change in the show's format, part of it may have been a move from Friday night (where it had aired since it had debuted) to a Monday night time slot. Regardless, The Farmer's Daughter would not see a fourth season.
No Time for Sergeants starred Sammy Jackson as Will Stockdale (the role originated by Andy Griffith in the teleplay, Broadway play, and feature film), a country rube from Georgia who is drafted into the United States Air Force. Harry Hilcox played the often exasperated commanding officer Sgt. Orville King (played in the film by Myron McCormick). Kevin O'Neal played Will's best friend and fellow airman Ben Whitledge (played in the film by Nick Adams).
No Time for Sergeants debuted on ABC on 14 September 1964. It had the misfortune of being scheduled opposite the series starring the man who had originated the role of Will Stockdale, The Andy Griffith Show. Against such competition the show had little hope of survival. The television version of No Time for Sergeants went off the air after one season and 34 episodes.
Kentucky Jones centred on Kenneth Yarborough "K.Y." Jones (nicknamed "Kentucky" because of his initials), a widowed veterinarian, horse trainer, and owner of a 40 acre ranch in Southern California. He was the guardian of a 10 year old Chinese orphan named Dwight Eisenhower "Ike" Wong (played by Ricky Der). Helping out on Dr. Jones' ranch was former jockey Seldom Jackson, played by Harry Morgan (who had starred on both December Bride and Pete and Gladys, and would go onto star on M*A*S*H). Another one of Kentucky's friends was Thomas Wong, played by Keye Luke. Nancy Rennick appeared as social worker Miss Throncroft, who occasionally checks on Ike. Cherylene Lee played Annie Ng, Ike's friend, and Arthur Wong played her father.
Kentucky Jones had the misfortune of being scheduled against one of the new hit shows of the season, Gilligan's Island, on CBS. Its ratings were then not particularly good. Originally scheduled at 8:30 PM Eastern on Saturday, NBC moved it to 7 PM Eastern on Saturday on 2 January 1965 (essentially switching places with The Famous Adventures of Mr. Magoo, which had originally been at 7 PM Saturday). The change in time slot did not help, and Kentucky Jones was cancelled after 26 episodes. It went off the air on 10 April 1965.
Gomer Pyle was created by writers Everett Greenbaum and Jim Fritzell for The Andy Griffith Show episode "The Bank Job", which aired on 24 December 1962. The character was based on an incompetent filling station attendant Mr. Greenbaum had once encountered. Jim Nabors was cast in the role of Gomer Pyle after Andy Griffith had seen his show at The Horn, a nightclub in Santa Monica, California. Gomer Pyle was only meant to appear once on The Andy Griffith Show, but the character proved popular and as a result he became one of the regulars. It was Aaron Ruben, producer and one of the writers on The Andy Griffith Show, who came up with the idea of Gomer being spun off into his own show, in which he would be a Marine. The pilot for Gomer Pyle U.S.M.C. was shot in 1963 and aired on 18 May 1964 as The Andy Griffith Show's final episode of the 1963-1964 season.
On Gomer Pyle U.S.M.C. Gomer was a Private First Class in the Marine Corps, originally stationed at Camp Wilson in North Carolina, but later at Camp Henderson in California. Frank Sutton played Gomer's often exasperated drill instructor, Gunnery Sergeant Carter. Sgt. Carter was often frustrated by Gomer's good nature and guilelessness, although at the same time he was extremely protective of him. Ronnie Schell played Gomer's friend Gilbert "Duke" Slater. Originally Duke was a private like Gomer, although he was promoted to corporal later in the show's run. From the 1965-1966 season to the 1967-1968 season, Roy Stuart played Corporal Chuck Boyle. He often served as Sgt. Carter's conscience, often intervening on Gomer's behalf.
Gomer Pyle U.S.M.C. proved to be the smash hit of the 1964-1965 season, coming in #3 in the Nielsen ratings for the year and even beating its parent The Andy Griffith Show (which came in at #4). The show continued to be high rated for the rest of its run, consistently ranking in the top ten for every season it was on the air. When Gomer Pyle U.S.M.C. went off the air in the 1968-1969 season it was not due to ratings, but instead because Jim Nabors wanted to move onto other things. With the 1969-1970 season Jim Nabors received his own variety show, The Jim Nabors Show, which also proved to be a hit. Jim Nabors never returned to The Andy Griffith Show or its successor Mayberry R.F.D. as Gomer Pyle, although he did appear in the role in the reunion movie Return to Mayberry, aired in 1986.
Arguably the 1964-1965 season was the height of the cycle towards rural comedies. No less than seven rural comedies aired during the season. What is more, four of them ranked in the twenty highest rated shows for the year, two of them in the top five. While it had been seven years since the debut of The Real McCoys and four years since the debut of The Andy Griffith Show, the cycle towards rural comedies showed hardly any sign of ending soon.