It was 70 years ago today that Mighty Mouse Playhouse, an anthology of animated theatrical shorts starring Mighty Mouse and other Terrytoons characters, debuted on CBS. It was very first Saturday morning cartoon, and it would not be the last. The success of Mighty Mouse Playhouse would lead to yet more animated cartoons on the American broadcast networks on Saturday morning, some made specifically for television (for more details on Saturday morning cartoons, read my post on the 60th anniversary of Mighty Mouse Playhouse from ten years ago). By 1963, the Saturday morning cartoon block as we know it would be established. For decades, cartoons would fill Saturday mornings on American broadcast network television. Indeed, one of my definitions of Generation X is that it is the first generation that never knew a childhood without Saturday morning cartoons.
For better or worse, the Saturday morning cartoon would go the way of the dinosaurs eventually. In the Eighties, cable television increasingly offered competition to the broadcast networks on Saturday mornings. It was in 1992 that NBC did away with Saturday morning cartoons entirely in favour of a Saturday edition of The Today Show and a programming block they called "TNBC," a programming block meant to appeal to teenagers. While CBS continued to show cartoons on Saturday mornings, they cut back on the programming block in 1997 with a Saturday edition of CBS News. In 2004, ABC added a Saturday edition of Good Morning, America. Saturday morning cartoons as a programming block came to an end in 2014, when The CW replaced their block of cartoons with live-action, educational programming.
Of course, Saturday morning cartoons would change and evolve over time. In the early days, Saturday mornings on the American broadcast networks were a mixture of anthologies of animated theatrical shorts (Mighty Mouse Playhouse, The Bugs Bunny Show), reruns of primetime animated shows (The Jetsons, The Bullwinkle Show), and a few cartoons made specifically for television (The Ruff and Reddy Show). The debut of The New Adventures of Superman, Space Ghost and Dino Boy, and other superhero cartoons in 1966 would see American broadcast network television on Saturday mornings dominated by superheros cartoons for a time. A moral panic over television violence would see the superhero cartoons replaced by comedy cartoons. A subset of these cartoons, in which music played a role (such as The Archie Show), would be common Saturday morning from 1968 with the debut of The Banana Splits and The Archie Show well into the Seventies. By the late Seventies, action/adventure cartoons (such as Tarzan) would make a comeback, so that the Eighties into the Nineties would be more of a mixture of genres.
Even though I can pretty much watch cartoons any time I want through cable television, DVDs, and streaming, I do miss Saturday morning cartoons. The fact that you could only watch these cartoons on Saturday morning made them special. In 1973, there was not much in the way of home media, and nothing in the way of streaming apps. Indeed, I know from others that most kids in the Sixties, Seventies, and Eighties had their own Saturday morning rituals. Even though they might want to sleep in on any other day, on Saturday morning they would get up as soon as the cartoons began airing (7 AM in the Central Time zone) and eat breakfast as the cartoons aired. In households with multiple kids, it might vary as to how it was decided which cartoons to watch. In some, it was the eldest child who controlled the television set. Others functioned more democratically. At their peak in the Seventies, Saturday morning cartoons generally took up all of Saturday morning. On CBS during the 1972-1973 season, the cartoons started at 7:00 AM Central and did not end until 12:30 PM Central.
Like many in my generation, I have fond memories of Saturday morning cartoons and I enjoyed them a good deal growing up. Even as a young adult, I might tune into a few cartoons as I was eating breakfast and possibly recovering from a hangover. At a time when there wasn't a whole of programing for kids during the, week, Saturday morning cartoons gave kids something to watch for several hours.
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