Today superhero films are a dime a dozen, but there was a time when they were much less common. The phenomenal success of Batman in 1989 would spur the production of more superhero movies, but even then they were less common than they are today. One of those superhero movies produced in the wake of Batman (1989) was The Rocketeer (1991). What further set The Rocketeer (1991) apart from other movies made in the Nineties was that it was also a period piece set in the 1930s.
The Rocketeer centred on Cliff Secord (Billy Campbell), a stunt pilot who stumbles upon a prototype rocket pack developed by Howard Hughes that had been stolen by Eddie Valentine's (Paul Sorvino) gang. Unfortunately, others want the jet pack and ultimately Cliff, his girlfriend Jenny (Jennifer Connelly), and his mechanic Peevy (Alan Arkin) find themselves tangled up not only with gangsters and Howard Hughes but Nazis as well. Cliff must then use the rocket pack
The Rocketeer was based on the comic book character of the same name, created by artist Dave Stevens. The character came about when Dave Stevens was Steve and Bill Schanes of independent publisher Pacific Comics asked him to come up with a backup feature for Starslayer, the comic book series created by Mike Grell. Dave Stevens drew upon the Republic serials King of the Rocket Men (1949), Radar Men from the Moon (1952), and Commando Cody: Sky Marshal of the Universe (1953) to create The Rocketeer. Further inspiration came from pulp heroes such as Doc Savage and The Shadow. As in the movie, The Rocketeer was stunt pilot Cliff Secord, who stumbles upon an experimental jet pack.
The Rocketeer first appeared in a back-up story in Starslayer no. 2 April (1982). After Pacific Comics folded in 1984, The Rocketeer would be published by Eclipse and Comico, and still later Dark Horse and, following Dave Stevens's death, IDW Publishing. For a feature published by independent comics publishers, The Rocketeer proved to be fairly successful.
It was this success that would lead to a film adaptation. It was in 1983 that Steve Milner, who had directed Friday the 13th Part 2 (1981) and Friday the 13th Part 3 (1982), bought the film rights to The Rocketeer. No Rocketeer movie came from Steve Milner as he strayed too far from Dave Stevens's original concept and ultimately his option on The Rocketeer expired. It was in 1985 that Dave Stevens gave writers Danny Bloom and Paul De Meo the option to do a Rocketeer movie, The two writers were much more in sync with Dave Stevens's ideas about The Rocketeer, and the three shared a love of the movie serials of old.
Initially, they meant for The Rocketeer to be a low-budget homage to movie serials of old, even shot in black-and-white. This idea was dropped not long after they asked William Dear to direct and co-write The Rocketeer. For the most part, they stayed faithful to the plot of the original comic books, although the movie would be largely set in Hollywood. One major change was in Cliff's girlfriend. In the comics her name was Betty and she was a nude model. Her appearance was clearly inspired by Bettie Page. Wishing to avoid comparisons to Bettie Page, they changed the character's name to Jenny and made her an aspiring movie actress. Another change was made as to who had designed the rocket pack. In the original comics, it was strongly hinted that the designer was Doc Savage. For copyright reasons, in the movie, the designer is Howard Hughes. One more change is that in the earliest comics, a submarine played a major role. In the movie, it would be a Zeppelin instead.
It was in 1986 that Dave Stevens, Danny Bloom, Paul De Meo, and William Dear began pitching The Rocketeer to various studios. This being before the release of Batman (1989), a time when comic book movies, were not in fashion, they were met with several rejections. Eventually, the Walt Disney Company picked up the property. Initially, the play was to release the film through Touchstone Pictures, Disney's arm for producing more adult movies than the typical Walt Disney product. It was then Disney chairman Jeffrey Katzenberg who moved The Rocketeer over to Walt Disney Pictures. According to Dave Stevens, the studio saw "hey really tried to shoehorn it into a kiddie property so they could sell toys. All they really wanted at the end of the day, was the name"
It would take some time before The Rocketeer would make it to the screen Danny Bloom and Paul De Meo submitted a seven-page treatment, although the script would be rewritten repeatedly. The studio fired the two writers on three different occasions. Because of the many delays, William Dear had to drop out as the film's prospective director. Fortunately, Joe Johnston, who was a fan of the comic books, offered to be the movie's director. He had directed the Disney film Honey, I Shrunk the Kids (1989). It was after Joe Johnston was signed as the director and Danny Bloom and Paul De Meo would go through a third rewrite of the screenplay that Disney finally gave The Rocketeer the go-ahead.
The Rocketeer's troubles would not end there. Casting the all-important role of Cliff Secord/The Rocketeer proved difficult. Johnny Depp was Disney's favourite for the role, but he turned it down. Vincent D'Onofrio also refused the role. Kevin Costner and Matthew Modine were both considered for the role, but they proved to be unavailable. Actors as diverse as Dennis Quaid, Kurt Russell, and Emilio Estevez all auditioned for the role. Bill Paxton apparently came very close to getting the role. Dave Stevens and Joe Johnston were both happy with actor Billy Campbell, who at the time may have been best known for playing Detective Joey Indelli on the TV show Crime Story, but Disney was wanting an A-lister. It was Joe Johnston who convinced Disney to finally cast Billy Campbell as Cliff.
Several different actresses were also considered for the role of Jenny. , Sherilyn Fenn, Kelly Preston, Diane Lane, and Elizabeth McGovern were all considered. Ultimately, Jennifer Connelly, then as now known for Labyrinth (1986), was cast in the role. Dave Stevens had wanted Lloyd Bridges to play Cliff's mechanic and friend Peevy, but he turned the role down. Nonetheless, he would be played by a legend, as Alan Arkin was cast in the role. The role of gangster Eddie Valentine had been written for Joe Pesci, but he turned down the part and it went to Paul Sorvino. The all-important role of the Errol Flynn-like movie star Neville Sinclair was offered to both Jeremy Irons and Charles Dance, who declined the role. The role would ultimately go to Timothy Dalton, fresh from his stint as James Bond.
According to Dave Stevens, for the most part, production designer Jim Bissell utilized his own reference library he had used for the comics in the designs for the movie. As shocking as it might seem now, Walt Disney Pictures wanted to change The Rocketeer's helmet from the comic books. Michael Eisner, then president of Disney, wanted something closer to a NASA astronaut's helmet. This did not set well with director Joe Johnston, who told the studio that if they changed the helmet it would no longer be The Rocketeer and he would no longer be interested in directing it. The studio backed off and tried creating their own prototype helmets, none of which were satisfactory. It was ultimately Dave Stevens and a sculptor who came up with the helmet design used for the movie, one that looked like the one from the comic books.
Filming on The Rocketeer would not always go smoothly. It ultimately went over schedule by fifty days, due to "weather and mechanical problems" according to executive producer Larry Franco. The movie would see its budget increase as time passed. Walt Disney Pictures was pleased with the dailies, and so the film's budget went from $25 million to $35 million.
The Rocketeer premiered on June 19 1991 at the El Capitan Theatre in Hollywood. It went into wide release on June 21 1991. For the most part, it received mixed to positive reviews at the time. Perhaps the best review came from Peter Travers of Rolling Stone, who wrote, "The Rocketeer is more than one of the best films of the summer; it's the kind of movie magic that we don't see much anymore—the kind that charms us, rather than bullying us, into suspending disbelief." Unfortunately, audiences at the time were not in agreement with critics. It ultimately grossed only $46.6 million in the United States, making it a disappointment at the box office. To make matters worse, it also bombed in the United Kingdom.
The Rocketeer was released on VHS on February 5 1992. It was released on DVD on August 17 1999. It aired on the Disney Channel in 1993, and it made its broadcast network television debut on ABC in 1994. After years of being on television and home video, The Rocketeer would develop a cult following. This would eventually lead to a children's animated TV series that aired on Disney Junior from 2019 to 2020. The series followed Cliff's great-granddaughter who became the new Rocketeer. Billy Campbell provided the voice of the father of the new Rocketeer. While the series was well-received by critics, it ultimately lasted only one season. Ever since the release of The Rocketeer in 1991, there have been calls for a sequel, and since the Teens remakes and reboots have been announced.
I grew up reading reprints of old Doc Savage and Shadow pulp novels, listening to old radio shows on cassette tape, and watching old movie serials on television. I was quite naturally a fan of Dave Stevens's The Rocketeer comic books. Because the film does such a great job of capturing the feel of the comics, I am also a huge fan of it. Of course, one does not have to be familiar with the comic books or even old movie serials to love The Rocketeer. It is quite simply a fun adventure movie. There is a wide range of excitement to be found in the movie, from both The Rocketeer and aeroplanes racing across the sky to gun battles to old-fashioned swashbuckling. In many ways The Rocketeer is not simply a superhero movie, but also a love letter to the media of the Thirties, drawing upon pulp novels, radio shows, movie serials, and swashbuckler movies.
Today The Rocketeer may be more popular than it was upon its initial release. It certainly has a loyal following. And while it failed at the box office, along with other comic strip movies released in the wake of Batman (1989), such as Dick Tracy (1990) and The Crow (1994), it would lead to the superhero boom that began in the Naughts. Indeed, it would have a direct impact on the Marvel Cinematic Universe. Joe Johnston directed Captain America: The First Avenger (2011), a movie also rooted in the media of the past. The Rocketeer may have underperformed at the box office in 1991, but it has proven to be a lasting success.
(Here I want to acknowledge the debut I owe to the coverage of The Rocketeer in Cinefantastique vol. 22 no. 1 (August 1991) and Jon B. Cooke's interview with Dave Stevens at TwoMorrows.)