Tuesday, November 17, 2020

"Rumble" by Link Wray

If you are a fan of power pop, punk rock, or heavy metal, you have a Native American to thank. Link Wray did not invent the power chord nor was he the first popular music artist to make use of power chords, it was his instrumental "Rumble" that not only popularized the use of power chords, but distortion and feedback as well.

Fred Lincoln Wray, Jr. was born on May 2 1929 in Dunn, North Carolina. His paternal grandfather was Cherokee. His mother was Shawnee. As Native Americans, Link Wray's family was subject to racism in North Carolina. When they could, they passed as white, to the point that they even listed their ethnicity as "white" on 1930 and 1940 United States Census. Link Wray's mother refused to teach her three sons the Shawnee language out of fear that they might be subject to persecution if they were caught speaking it. As might be expected, when Link Wray was growing up, Native Americans were often the target of the Ku Klux Klan. When the Ku Klux Klan was burning crosses in the area, Link Wray's mother would turn off all the lights in their house and place blankets over the windows. It was not unusual for them to hide under beds, in barns, and even in holes in the ground.

It was following service in the United States Army during the Korean War that Link Wray began his music career. Initially Link Wray and his brothers (Vernon and Doug) played country music, but like many music artists of the era he eventually found himself playing rock 'n' roll. It was in 1957 at a dance in Fredericksburg, Virginia that his most famous work, "Rumble," began to take shape. Link Wray's boss, a local DJ named Milt Green, asked Mr. Wray to come up with something suitable for the latest dance craze, the Stroll. Link Wray started improvising with his guitar. The distortion in the song originated when someone placed a microphone close to one of the amps.

The resulting instrumental would prove popular with audiences, who consistently requested. Although now known as "Rumble," it was originally called "Oddball." After rejections from both Capitol and Decca, Link Wray approached Cadence Records. Cadence founder Archie Bleyer disliked "Oddball," but observed that his daughter loved the instrumental. He then signed Link Wray to the label.

As to how "Oddball" became "Rumble," there are two differing stories. One is that it was Archie Bleyer's daughter who renamed the song. The other is that it was Phil Everly of The Everly Brothers who suggested the title "Rumble." In both versions of the story the title "Rumble" was suggested because the instrumental sounded like a street fight.

"Rumble" would prove to be controversial. The song was banned by radio stations in New York City, Boston, and elsewhere because the word rumble was a slang term for a street fight and some feared the song's harsh sound would encourage juvenile delinquency. Regardless, "Rumble" proved to be a hit. It went to no. 16 on the Billboard singles chart.

"Rumble" would prove to be influential, to the point that it can be said that it directly influenced the genres of garage rock, power pop, punk rock, and heavy metal. Pete Townshend of The Who once said, "If it hadn't been for Link Wray and 'Rumble,' I never would have picked up a guitar." Ray Davies of The Kinks has also cited Link Wray as an influence. Iggy Pop credited "Rumble" as having led him into his music career. "Rumble" would have a lasting impact on rock music and gave rise to entire genres of rock.

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