A Few Vintage Halloween Candy Ads

Halloween was brought to the United States by Scottish immigrants in the 19th Century. By the 1880s and 1890s the holiday had begun to go mainstream, with Halloween parties held across the country. Even in the early days sweets were a part of the celebration, although they were home-made rather than candy manufactured en masse. Trick or treating originated in Canada in the 1920s and would gradually spread throughout the United States during the 1930s. It would not take long before candy manufacturers started taking advantage of Halloween in general and the new custom of trick or treating in specific. Here are a few vintage candy ads that capitalised on the  American celebration of Halloween.

A Baby Ruth trade ad from 1947 portraying a Halloween party.

A Milky Way ad from 1954, complete with a trick or treat bag.

A Curtiss ad from 1962.

A Ludens trade ad from 1970.